We Believe

We believe in selling diamonds we don’t have to apologize for.

We believe if it’s not good enough for my wife, it’s not good enough for the store.

We believe in doing the right thing, even if it costs us money.

We believe in helping you mark moments in time with jewelry.

We believe in only having one sale a year.

We believe in giving you great value for your money.


We believe great inventory is better than more inventory.

We believe in creating heirloom-quality jewelry you’ll want to pass down to the next generation.

We believe in jewelry that sparkles.

We believe in listening to your budget.

We believe we can custom-make the ring of your dreams.

We believe in keeping the engagement ring buying process simple.


We believe in NO fine print. We just take care of our customers.

We believe that if she doesn’t like it, she can’t keep it. We will exchange it or refund it.

We believe in teamwork and working together to make sure every client gets the best possible customer service.


We believe in creating relationships, just like you do with each other.

We believe in one price shopping. It’s the same price for everyone.

We believe in selling only the best diamonds as graded by GIA.

We believe in celebrating love.

We believe in family.

We believe in being part of our local community.

We believe in generational business.

We believe in referral & repeat business.



Please feel free to contact us.

We have jewelry professionals ready to help.

Contact Us Appointment