ONCE A YEAR: 5 Days Only

Our Biggest Sale Is Back!

50% Off Half Of The Store

10% Off Everything Else

Banner Image

At Iroff & Son Jewelers, we believe that beautiful jewelry should be celebrated. That’s why our Annual Sale is more than just a discount event; it’s a chance to say thank you to the Alpharetta community that has trusted us for decades. And this year, we’re making it easier than ever to stop in, shop thoughtfully, and find the perfect piece at an incredible price.

Mark Your Calendar:

August 11–15

This year’s Annual Sale runs for five full days! From Tuesday to Saturday (August 11–15), you can shop in person at your convenience, knowing the savings are worth the visit. And since we only host one sale a year, this is your chance to save big on the pieces you’ve been eyeing — without waiting months for another markdown.

Location:
3960 Old Milton Parkway, Alpharetta, GA 30005

Business Hours:
Tue–Fri: 10AM - 5PM
Saturday: 10AM - 4PM
Sunday & Monday: Closed

Phone Number:

(770) 751-7222

 Have Questions About The Event?

Chat With An Expert
women wearing diamond necklace, earrings and ring

Annual Sale Event

Searching for something special?

Complete the form below, and our team will do their best to have selections available for you to view during the event.

14KW Blue Zircon necklace and earrings

What’s On Sale?

Take 50% off half the store

Take 10% off everything else

This includes a wide array of categories, so whether you're looking for something classic, vintage, or modern, you'll find it on sale:

  • Estate Jewelry
  • Engagement Rings
  • Wedding Bands (including Men's styles)
  • Anniversary Bands
  • Everyday Fine Jewelry
  • Earrings, Necklaces, Bracelets, and More
  • Designer Pieces from Allison Kaufman, Bassali, and Iroff & Son Originals

In-Store Only

We know that buying jewelry is personal. That’s why this sale is exclusive to our Alpharetta showroom. You can try on that vintage cocktail ring you've had your eye on, see how a diamond wedding band sparkles in real life, or work with our team to find the perfect anniversary gift.

 

Nothing replaces seeing the pieces in person — and with so much on sale, this is the moment to explore the full selection.

A Piece for Every Occasion

Purple pendant with diamond accents on a white background
Gold chain link ring with diamond accents on a white background
Ring with a blue zircon gemstone and diamond band on a white background
Gold necklace with a pearl pendant and diamond accents on a white background

Our Annual Sale is perfectly timed for the upcoming fall and winter milestones. If you're planning a holiday proposal or a late-year wedding, now is your chance to save on engagement rings and wedding bands. If you're celebrating a special birthday or anniversary, a statement piece from our Estate collection or a one-of-a-kind Iroff & Son original design could be just the thing.

Or maybe you simply want to mark a new chapter — a new job, a big move, or a personal achievement — with a little sparkle. Or maybe you're celebrating a career advancement (or simply the fact that your kids are almost back in school!). With top designers like Allison Kaufman and Bassali jewelry included in the sale, you can treat yourself with something meaningful, memorable, and within reach.

Close-up of a hand with colorful nail art wearing three diamond stackable rings

Why Shop Iroff & Son Jewelers in Alpharetta?

It’s simple: because we’re more than a jewelry store. We're a trusted part of Alpharetta's story. Our in-store experience is relaxed and personalized, with a knowledgeable team who loves helping you find something you'll love for a lifetime.

Our showroom is curated for exploration and discovery, so you’ll never feel rushed or pressured. Whether you’ve shopped with us for years or you’re visiting for the first time, our goal is to make your visit feel special — from the welcome at the door to the final moment you find your piece.

And during the Annual Sale, our team is here to guide you toward pieces that match your taste, style, and budget. We make the shopping experience as memorable as the jewelry itself.

Don't Miss Out

A sale like this only comes once a year. From August 11-15, stop in, take your time, and find something extraordinary. Because five days go fast — and when it’s over, it’s over. 

And while you're here, explore our full selection of designer jewelry, estate finds, and timeless classics that tell your story here in Alpharetta, GA. It's more than asale. Think of it as your moment to find a treasure worth holding onto.

Hope to see you there! Call or Text Us At (770) 751-7222