brilliance and beauty
Lab-Grown Diamonds at Iroff & Son Jewelers
Everything You Need—From Stone to Setting and Beyond
Lab-grown diamonds are becoming a popular choice for modern couples — and it’s easy to see why. They offer the same brilliance and beauty as natural diamonds, with more flexibility when it comes to budget and values.
At Iroff & Son Jewelers in Alpharetta, GA, we often meet customers who come in to design their setting but purchase their center stone online. What many don’t realize is that we offer a wide selection of lab-grown diamonds in-store, often at prices that are surprisingly competitive.
Choosing both your stone and setting in one place doesn’t just simplify the process. It gives you the chance to see everything together, ask questions, and get guidance from a team you can trust.
Lab-Grown Diamonds:
Ethics and Affordability
Lab-grown diamonds aren’t just more budget-friendly. They’re also a thoughtful choice. Because they’re created in a controlled environment, they don’t carry the same mining-related costs as natural diamonds, which makes them significantly more affordable without sacrificing quality or sparkle.
For example, a 2ct emerald cut lab-grown diamond (F color, VVS2 clarity) at Iroff & Son is just $1,275. A nearly identical stone at another national jeweler might cost $3,360.
But the value goes beyond price. Lab-grown diamonds also appeal to couples looking for a more sustainable and transparent option. With fewer environmental impacts and no connection to conflict mining, they offer peace of mind alongside their beauty.
From complimentary care to custom designs and in-stock favorites, we’re here to make the entire experience as seamless as the proposal itself. Here’s what you can expect when you choose your engagement ring with Iroff & Son Jewelers.
VIP Bridal Package
When you purchase an engagement ring over $1,500, you’ll receive our VIP Bridal Package. These are a few meaningful extras (with a combined value over $6K) that will help you care for your ring for years after you first slip it onto your finger:
- Complimentary sizing
- Appraisal documentation
- Lifetime professional cleanings
It’s our way of supporting your ring for the long haul, so it stays just as brilliant as the day you said yes.
In-Stock & Ready
Need a ring fast? We carry a wide selection of finished styles and lab-grown diamonds in stock, so you can see them in person and take one home the same day. No waiting or wondering what will show up in the mail.
Custom Designs
Dreaming of a one-of-a-kind design? We can customize any lab-grown design, from vintage-inspired solitaires to modern halos. And we’ll prioritize your budget and style during the creation process.
Shop Smarter with a Graduate Gemologist by Your Side
When you shop at Iroff & Son Jewelers, you don’t have to rely on guesswork or online filters. Our in-store experience is built around
education, trust, and personal guidance, so you can feel confident in every choice you make.
We have multiple Graduate Gemologists on staff, including Brian Iroff, certified by the Gemological Institute of America (GIA). From
understanding how stones are graded to knowing what really affects value, our team is here to walk you through it all with patience and transparency.
Two diamonds may look the same online, but in person? The differences are clear — and so is the peace of mind.
Find Your Lab-Grown Diamond for Your Lasting Love at Iroff & Son Jewelers
Browse our lab-grown designs online, then check them out in-store. Our Graduate Gemologists will be happy to match you with just the right diamond to fit your budget, needs, and vision.