The Iroff 1957 Collection isn’t about trends. It’s about permanence — about choosing jewelry that will outlast fast fashion and speak to something deeper. Each piece, from rings to earrings to necklaces, has been hand-selected and hand-designed with a singular purpose: to create heirlooms that live on for generations.

What makes it different? You can feel it the moment you hold one. These are not lightweight pieces built for a price tag. They’re made to be worn often, loved deeply, and passed down. The gold is heavier. The settings are more secure. The craftsmanship is sharper. There’s thought in every curve, every stone, every finish.

This collection was created for people who value substance over shortcuts — those who want their jewelry to say something about quality, intention, and time well spent.

There’s a reason why our store stands out in the greater Atlanta area. With roots dating back to the 1940’s, we’ve built our reputation one relationship at a time. We’re proud to build on our legacy of being Alpharetta’s go-to family jeweler. When you shop with us, you’re investing in:

• Service that’s personal and pressure-free. 
• Custom design expertise to bring your vision to life.
• Repair and care services to keep your heirlooms shining.
• A local, family-owned business that stands behind every piece we sell.

And if you’re considering refreshing an older piece or trading in gold toward something new, our team can help you do that too. Visit our Jewelry Repair or Sell Your Gold pages for more information.