IMMEDIATE PAYOUTS | 20% STORE CREDIT BONUS
Sell Your Gold!
Join Us November 10–14 | 5 Day Gold Buying Event
Bring in qualifying gold, diamonds, estate jewelry, or sterling silver for evaluation
It’s Time to Cash In on What You're Not Wearing
November 10th-14th
If you haven't worn it in the last three years, now may be the perfect time to see what it's worth.
Ask yourself:
✔ Has it been sitting in a drawer or jewelry box, untouched?
✔ Is it broken, tangled, or missing its match?
✔ Does it belong to a style you've outgrown?
✔ Did it come from an estate or a relative, with no plans to wear it?
If you answered YES to any of these, this is your week to stop by! Turn what you're not wearing into something you will.
Trade it in for 20% more in store credit than cash.
We Turn the Forgotten into the Valuable!
Complete This Form and We’ll Reach Out to Book an Appointment for Our Gold Buying Event (November 10th-14th)
Trade it in for 20% more in store credit than cash.
*Walk-ins may be welcome depending on availability, so feel free to stop by if scheduling ahead doesn't work for you.
What to Bring:
The Hot List
If it's gold, silver, or sparkling, bring it in. Here's what qualifies:
- Gold jewelry and scrap gold, in any condition
- Broken, damaged, or mismatched jewelry
- Estate jewelry & inherited pieces
- Diamonds, loose or set (3ct+ Natural Diamonds)
- Gemstones (Ruby, Emerald & Sapphire)
- Sterling silver & silver flatware
- Coins & gold bullion
- Rolex & luxury watches
- Luxury Jewelry Brands (Tiffany, Cartier, Van Cleef, etc.)
*Please note that the metal content, item type, and current market conditions all affect your offer. Our team will explain how your evaluation was determined, so you understand the number behind it.
Interested in Selling Gold Bullion?
Iroff & Son Jewelers also buys and sells gold bullion year-round. Curious what yours is worth? Our team is glad to walk you through it. No pressure, no sales pitch, just an honest conversation.
Why Alpharetta Families Sell to Iroff & Son
Many families have a ring inherited from a grandmother, a gold chain that hasn't been clasped in years, or a set of sterling silver flatware set aside after a move. Selling one of these pieces doesn't erase what it meant.
The Iroff & Son team has served Alpharetta families for three generations, since our doors first opened in 1957. Owner Brian Iroff, a Graduate Gemologist from the Gemological Institute of America(GIA), personally oversees every evaluation, whether it's a family heirloom or a drawer of forgotten gold.
No pressure · No obligation · Just a clear picture of what it's worth.
If you decide to sell or hold onto it a little longer, that's fine too. The decision is always yours.
How the Gold Buying Event Works
Here's what to expect when you bring items to Iroff & Son Jewelers during the November 10th-14th Gold Buying Event.
- Bring in Your Items to Our Alpharetta Showroom We accept gold, jewelry, silver, diamonds, or other qualifying pieces.
- Receive a Professional Evaluation
Our team assesses your items based on current market conditions. - Review a Clear Offer
We'll walk you through how we arrived at the number, with no confusing terms. - Decide Whether to Sell
There's no obligation and no pressure to move forward. - Receive Payment If You Choose to Sell
Qualifying transactions are paid promptly.
Frequently Asked Questions
Scheduling ahead helps us give you dedicated time with our evaluation team, so we recommend it. Walk-ins may be welcome depending on availability, so check with our Alpharetta showroom if you'd like to stop by without an appointment.
Iroff & Son Jewelers evaluates gold jewelry and scrap gold, broken or mismatched pieces, estate jewelry, diamonds, sterling silver, coins, and qualifying watches. If you're unsure whether an item qualifies, bring it in and our team will take a look.
Yes. Evaluations during the Gold Buying Event are complimentary, with no obligation to sell.
No. The choice is always yours. You're welcome to take time to think it over, and there's no pressure to decide on the spot.
If you choose to move forward with a sale, qualifying transactions at Iroff & Son Jewelers are paid promptly.