Mark Your Calendar:
A 3-Day Event Worth Its Weight in Gold
Nov. 13–15 only — get top dollar for your valuables and a 20% store credit bonus when you upgrade.
Trade In. Trade Up. Just in Time for the Holidays.
As the holiday season approaches, there’s never been a better moment to take a second look at what’s sitting in your jewelry box. That gold bracelet you haven’t worn in years? The watch you inherited but never quite connected with? Now’s the time to turn them into something more.
From November 13th–15th,
we’re hosting a 3-day in-store buying event, where our expert team will be offering top dollar for your:
- Gold & Diamond Jewelry
- Luxury Watches — Rolex, Cartier & More
- Gold & Silver Coins & Bullion
- Sterling Silver Flatware & Silverware
- Estate & Vintage Jewelry
Whether you’re planning to propose this holiday season, surprise someone with a gift that matters, or simply want to clear out the old and make room for the new — this event is your moment.
Exclusive Event-Only Bonus Offer
When you choose to trade in your items and upgrade to something new, you’ll receive an additional 20% bonus in store credit during the event.* That’s real value you can put toward:
– A dream ring for a New Year’s proposal. –
– A holiday gift you’ve had your eye on. –
– A well-earned piece you’ve been meaning to buy for yourself. –
– Even the start of that unforgettable trip you’re planning for 2026. –
It’s a smart way to stretch your holiday budget or help make your dream of getting engaged or (finally) going on that cruise a reality.
*Store credit bonus valid only during the event on items traded in and applied to in-store or custom jewelry purchases. See store for details.
Gold Is High — Don’t Miss the Window
Gold prices remain strong, which means your jewelry may be worth more than you realize. If you’ve been holding onto old or broken pieces, or jewelry that just isn’t “you” anymore, this is a great time to cash in or reinvest in something with lasting value.
Here at Iroff & Son Jewelers, we make the process easy, respectful, and pressure-free. We’ve spent over 65 years earning the trust of families in Alpharetta, GA — and this event is another way we continue to serve you with honesty and care.
Don’t Miss the 3-Day Buying Event
Mark your calendar for November 13th–15th and stop by Iroff & Son Jewelers in Alpharetta, GA for a special in-store event designed to help you turn your gold, diamonds, watches, and heirlooms into something new and meaningful.
Whether you're ready to browse, chat with our buyers, or sit down for a private evaluation, we welcome you however you prefer to shop. Our doors will be open during normal business hours — 10 AM to 5 PM each day of the event — and walk-ins are always welcome.
Want a more tailored experience? We encourage you to book a private appointment in advance.
Location:
3960 Old Milton Parkway
Alpharetta, GA 30005
Have questions ahead of time? Reach out to our team and we’ll be happy to walk you through what to bring and what to expect.