There’s something deeply satisfying about giving new life to things that have been tucked away for years. Perhaps it’s a broken bracelet at the bottom of your jewelry box or a watch that no longer suits your style. At Iroff & Son Jewelers in Alpharetta, GA, we’ve helped countless families turn forgotten treasures into newfound value.
And right now? There’s never been a better time to sell. With gold prices soaring and demand for luxury pre-owned jewelry and watches at an all-time high, the market is leaning in your favor. We’re here to help, whether you’re looking to make room for new pieces, simplify your collection, or just want to see what your items are worth.
Why Selling Now Makes Sense
Gold is currently trading at historic highs, and that directly impacts the value of your old chains, earrings, or mismatched studs. But it’s not just about gold. There’s also a growing demand for designer jewelry, vintage pieces, and luxury watches from brands like Rolex and Cartier.
If you’ve been holding onto pieces you no longer wear or enjoy, this moment is an opportunity to turn them into something useful: a new piece, a custom redesign, or peace of mind. At Iroff & Son Jewelers, we offer fair, transparent evaluations and take pride in helping you understand what your jewelry is worth and why.
What We Buy at Iroff & Son
Selling your pieces can feel intimidating, especially when they hold sentimental or unknown value. That’s why we take the time to walk you through the process —learn more about our buying services here. We explain exactly what we look for and how we assess each item.
Ready to turn your unworn treasures into something valuable? Here’s a breakdown of what we currently buy:
Gold & Gold Jewelry
We purchase all types of gold, whether it’s shiny and new or worn and broken. This includes:
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Scrap gold
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Broken chains, earrings, or bracelets
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Single earrings or unmatched sets
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Gold coins or bullion
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10K, 14K, 18K and 22K gold in any condition
Even if it’s tangled, dented, or missing stones, your gold still carries real value. You’d be surprised how much that old chain or forgotten ring is worth in today’s market.
Fine Jewelry & Estate Pieces
We’re always looking for high-quality pieces with diamonds, gemstones, or craftsmanship that tells a story. This includes:
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Diamond rings and earrings
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Vintage and antique jewelry
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Designer pieces with or without certification
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Jewelry with unique or rare features
Estate jewelry is one of our specialties. We love giving these treasures a second life. If you’re unsure whether your piece qualifies, we encourage you to bring it in for a no-pressure evaluation.
Luxury Watches
Timepieces from respected brands don’t just tell time. They hold their value. And the pre-owned watch market is thriving. We currently buy:
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Rolex (all models, including Datejust, Submariner, and Daytona)
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Cartier (Tank, Ballon Bleu, Santos, and more)
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Other select Swiss luxury brands
Whether your watch is running or not, we’re happy to evaluate it and let you know what it’s worth. Watches in excellent condition with original paperwork may be worth even more. But we welcome timepieces in any condition.
Why Customers Trust Iroff & Son
We know that selling your gold or jewelry is personal. And trust is at the heart of every evaluation we do.
As a family-owned jeweler serving Alpharetta, GA, for over 40 years, we’ve built our reputation on transparency, honesty, and deep expertise. Our in-house team includes certified professionals such as Brian Iroff, a Graduate Gemologist from the Gemological Institute of America (GIA), who bring both knowledge and care to every interaction.
We don’t pressure. We don’t rush. And we never undervalue. Instead, we take the time to educate you about your pieces and guide you through the process, whether you choose to sell or simply want to learn more about what you have.
Thinking About Selling? Let’s Talk.
Whether it’s a single earring, a watch gathering dust, or an entire jewelry box full of memories, we’re here to help you navigate the process with care. Bring in your items and let us take a look — no appointment required, no pressure to sell. Have questions? Contact us today and let our team guide you every step of the way.
